As a final project in the communications program at Royal Roads University here in Victoria, BC, our team decided to investigate the value of shock advertising – do the ends justify the means?
With the help of some amazing people here in this fine city – we were able to create documentary that helps to answer the question: How far is too far?
Check it out: https://shocking.brandscaping.ca
ev smith
Just watched and then re watched this and after much thought I have to agree that we desensitize after watching these graphic ads (or movies or games). I recall the first time we heard ‘fuck’ in a movie and the shock of it all was felt throughout the theatre. Now if the word isn’t in a script we would feel like we were in church.
I was very impressed, however, with the crystal meth statistics though. Great debate.