Is poor quality copy costing you money?

Yes.

You’re looking for a professional copywriter because you need results.  Results mean profit, and I get that.

The copy for your website, newsletter, squeeze page, email, and even your blog posts needs to be properly crafted to deliver results.  You can’t afford to waste your audience’s time with fluff and rambling content.  Every word needs to earn its keep.

As the chief copywriter at Brandscaping, I can make your message produce outstanding results.  Quickly and at a fair price.

One of the techniques I use is the AIDA principle.

• Attention - There are a billion other pages for your audience to read.  Effective copy captures their interest within the first two lines.
• Interest - Speak to the emotional needs of your readers. Show them how they will benefit from your offer.  Provide value to encourage them to keep reading.
• Desire - Show your audience why they have to have your product.  Don’t lie and say it’s the best if it isn’t.  Give them real reasons to justify why they should buy from you.
• Action - You don’t get anything if you don’t ask for it.  Your audience knows that this is a sales pitch, so don’t pretend it’s something else.  Ask for the sale.  If you’ve done a great job on the first three components, it’s OK to tell them how they can order whatever you’re selling or sign up for the service you offer.

How much money are you leaving on the table?

Are you spending thousands of dollars on advertising, bringing new visitors to your website every day? Do you know what your conversion rate is?  Do you know how many new visits it takes to convert one sale?

Your bottom line is directly related to the number of people that click on the “Buy Now” button or the “Sign up Here” link – but if you aren’t measuring it, how can you know you’re not leaving money on the table?

It’s easy to claim that one writing technique is better than another, but it’s impossible to argue with results. Once you know what your current results are, you can make changes to optimize your conversions.  Don’t leave another dime on the table.  I will help you measure your sites stats, and then write copy that outperforms your current content.

Call me today to create kick-ass copy and make you some real money.

Call or email for your free estimate.

Jason Finnerty

Jason at brandscaping dot ca

@brandscaping

250.415.0281

Victoria, BC, Canada