If you’re providing your clients with any kind of creative freelance service without a creative brief, you’re doing it wrong. You might be wasting your time and your client’s money, and that’s not a strategy for effective long-term relationships. (If you’re just here to find a … [Read more...]
Fun Friday – 5 Fantastic inFographics
November 4, 2011 By Leave a Comment
Ok – maybe I failed my class on alliteration, but it might have been due to excessive time spent on the internet looking at brilliant infographics. They’re a great way to convey a message in a fun way that is easily shareable. Warning – you might accidently learn something from one (or … [Read more...]
5 Types of Freelancers for Small Businesses
November 1, 2011 By 5 Comments
If you’re running a small business in Victoria and don’t have a list of local freelancers at your disposal, you’re either paying too much or not getting the quality you need – or even worse – it might be both. Most small businesses understand the need to advertise, especially for … [Read more...]
Great Idea – Poor Execution – #OldSpice Duel
July 27, 2011 By 1 Comment
Yesterday was the big event, the social media duel of the decade. Mano a Mano in el Bano. Old Spice Guy vs. Fabio. A battle via social media to determine who is the most manly man to pitch the pit-stick. There were TV spots. Lots of them. There were online ads. Lots of them. There wasn't … [Read more...]
Seth Godin – Leaders Lead, Writers Write
July 18, 2011 By Leave a Comment
Really quick post this morning - Seth says it perfectly: A definition of a leader... Leaders lead. Is that too simple? Writers write. If you want to be a writer, write. And be sure to have people read what you write. And leaders? Leaders lead. If you want to be a leader, go lead. To … [Read more...]
Out-Grouping Groupon part II
July 12, 2011 By Leave a Comment
Email Marketing for Your Business A few posts back, we wrote about the cost of some of the social media coupon sites like Groupon, Couvon, SwarmJam, and EthicalDeal; how they work, and what the costs are to your business. This post is going to look at how to develop your own … [Read more...]
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