Last night was the second NABS benefit that we’ve had the chance to attend, and like the one before this, it was a fantastic night. The event was held at Victoria BMW, and it was filled with local agencies, printers, graphic designers, photographers, and every creative group possible. Part benefit, part networking event, it was a chance to dress up and enjoy a night out with people within the industry. As a freelancer, it’s great to find events like this. Not only do you get to meet some of the key players in the local region, but you get to … Continue reading
Victoria, British Columbia, January 17, 2013 FunctionFox Systems Inc. is proud to help bring Victoria area freelancers together at a coffee and conversation meet-up during international Freelance Forum week. The free event, sponsored by FunctionFox, will be held on Tuesday, January 22, at the Victoria Advanced Technology Council (VIATeC) lounge. “Many of our customers are freelancers or solo entrepreneurs,” says Corina Ludwig, president of FunctionFox,” “We know how important it is for those that typically work in silo, to get together to share inspiration, experiences and solutions.” FunctionFox is a long-time supporter of freelancers in the creative industry through its … Continue reading
If you’re providing your clients with any kind of creative freelance service without a creative brief, you’re doing it wrong. You might be wasting your time and your client’s money, and that’s not a strategy for effective long-term relationships. (If you’re just here to find a creative brief template to use for your next project, you can find my current form right here. Feel free to use it or modify it to meet your needs.) What is a Creative Brief? A creative brief is a fairly simple document in principle; it’s a summary of the main points a project needs … Continue reading
Ok – maybe I failed my class on alliteration, but it might have been due to excessive time spent on the internet looking at brilliant infographics. They’re a great way to convey a message in a fun way that is easily shareable. Warning – you might accidently learn something from one (or more) – you’ve been warned! J www.FlowingData.com www.lokeshdhakar.com Not sure of the difference between a latte and a cappuccino? The next iteration needs a shot in the dark (shot of espresso in a cup of drip coffee) and a cafe affogato (espresso with ice cream) (read his … Continue reading
Freelancers for Hire in #YYJ and #YVR Yesterday we did a post outlining why a freelancer is a good option for local businesses, especially if you’re just getting started. Today we’re sharing the names and contact info of some of the local talent, to help your business do more while spending less. Please give them a call for your next project: (please contact me if you’re a freelancer near Victoria or Vancouver and you’d like to be added) In no particular order Copywriters/Communications/Writers Nic Springer – BitPiston Lisa Weeks – Minding Your Own Business Lillian Sue – in Retrospect Kristin … Continue reading
If you’re running a small business in Victoria and don’t have a list of local freelancers at your disposal, you’re either paying too much or not getting the quality you need – or even worse – it might be both. Most small businesses understand the need to advertise, especially for those just starting up, hoping to create an awareness around their brand. The challenge is, money is tight. If you think an ad agency is the only option, you might be surprised to learn how much you can do yourself. While an ad agency is great for creating a comprehensive … Continue reading
Yesterday was the big event, the social media duel of the decade. Mano a Mano in el Bano. Old Spice Guy vs. Fabio. A battle via social media to determine who is the most manly man to pitch the pit-stick. There were TV spots. Lots of them. There were online ads. Lots of them. There wasn’t a ton of lead-up before the event (as opposed to normal media, which is hammering the fall lineup 2-3 months before we’ll get to see any of these new “must see” shows). The event was scheduled for 9am PDT, and there was a fair … Continue reading
It’s been a little while since we’ve heard from the Old Spice guy – Isaiha, and maybe you’ve noticed that there’s a new Old Spice guy – Fabio. The new Old Spice guy has had a few cute irritating videos pop up, openly mocking the classic vids we enjoyed earlier this year. Isaiha has responded to Fabio’s virtual insults, and today – there’s a social media duel happening at noon EST (9am PST). Even if you don’t like Old Spice – it’s bound to be a funny event, and should be interesting to see how much spill-over there is between the … Continue reading
Really quick post this morning – Seth says it perfectly: A definition of a leader… Leaders lead. Is that too simple? Writers write. If you want to be a writer, write. And be sure to have people read what you write. And leaders? Leaders lead. If you want to be a leader, go lead. To accompany I think these few words from a wise sage work very well: Do, or do not. There is no try. Happy Monday!
Email Marketing for Your Business A few posts back, we wrote about the cost of some of the social media coupon sites like Groupon, Couvon, SwarmJam, and EthicalDeal; how they work, and what the costs are to your business. This post is going to look at how to develop your own email database, and what you can do with it. Why give over 75% away if you don’t have to? Gather emails You hopefully have something in place to gather emails from your clients, but if you aren’t doing that yet, here are a few tools that can help: Facebook … Continue reading
