Recipe for massive success for your next campaign: 1 interesting concept 1 extra cheesy – yet incredibly handsome – actor Lightning fast reaction time Fantastic understanding of Social Media You’ve probably seen the Old Spice commercials. Good looking man, explaining how he is the ultimate in manliness and his Old Spice shower wash is partly the reason. What makes this campaign so brilliant is the fact that the ad team listened to the audience and found a creative way to bring them something new – personalized commercials. The audience wanted more of these ads, and Old Spice delivered. By responding … Continue reading
