March 20, 2014 Jason

A Day in the Life of a Virtual Wardrobe Stylist

One of the awesome things about freelancing is the variety of freelance paths available. I love meeting with these amazing folks who have broken away from the office environment and created their own career. Today’s guest post from Nicole Longstreath is a great example of how the freelance lifestyle can be applied to non-traditional roles:

Nicole Longstreah - Guest PosterA Day in the Life of a Virtual Wardrobe Stylist

“Virtual Wardrobe Stylist?” you may be asking.

Yes – what I do is a mix of 2 different things. The first is coaching women directly via Skype where I teach them to overcome limiting beliefs about their look, their wardrobe, their body, etc., as well as how to do things like properly organize their closet and build outfits. The other component is virtual styling which involves shopping online for clients and helping them use their existing wardrobe.

But, as with most freelance work, a big part of my job is marketing. So here is what a typical day looks like:

7:00 to 8:00 am As hard as I try to get up early, it’s just not happening. But, hey, making your own schedule is what self-employment is all about right? On a good day, I feed the cat, kiss the husband good-bye and drive down to my favorite spot in Corona del Mar for a walk down to a small, secluded beach. I usually sit in the sand and soak up the wind and waves for about 15 minutes, then I take a brisk walk up the hill and back down 3 times. Exercise: done.
8:15 to 9:30 am Shower, breakfast and coffee. Lots of coffee.
9:30 to 11:30 am Marketing. I network on my main social media channels: Twitter, Facebook and Google+. I try to find a good mix of sharing, being helpful and (of course) promotion. I’m a member of some fantastic Facebook groups which are all filled with my target clients, so I just try to be a good and helpful member. Also in these groups, I look for others who have blogs I can read, share and comment on. Potential clients are everywhere!
12:00 to 2:00 pm After a snack break, I’m back to marketing. But now I’m reaching out to people directly by pitching myself for podcast interviews, guest blog posts and speaking engagements to grow my business.
2:30 to 5:00 pm I like seeing clients in the afternoon because it gives me plenty of time to prepare by reviewing notes and gathering any resources for our appointment.

I’d like to say that my day ends here, but it doesn’t. I usually spend time with my husband making dinner and watching TV until about 9:30 pm and then it’s back to work to wrap up any unfinished tasks from the day. Someday I’ll have an assistant to delegate some of these tasks to. But, until then, I think I’m doing pretty well with my system. However, working for myself is so incredibly rewarding that working late doesn’t really bother me.

The key to maintaining all of this is self-care. For me, that means as many beach walks as possible and making time for rest and relationships on the weekends.

Nicole Longstreath is on a mission to save women from the dysfunctional shopping experience. She is a virtual wardrobe stylist working with women across the globe to build personal brands that command attention and influence. You can find her at her home base,, on Twitter, Facebook, Pinterest and Instagram.

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