You already understand the power of the internet. You already know that 68% of Canadians use the internet. You already know that this is 16.8 million people.
So what are you doing to reach them?
When you Google your name – what comes up? Is it the time that it took you to complete the 10K?
Or worse – does someone else come up when you search for YOUR name? What are they doing different? What are they doing better?
Do you want to reach out to the 16 million Canadian readers – or are you happy with the group that you already interact with?
What’s in a name – well, when it’s your name, YOU should already know.