Ever looked at an article or tagline and thought, “Wow – that’s perfect! I’m going to buy [x] because the copy is amazing”?
Your customers haven’t either.
Excellent copy isn’t about the cleverness of the writer; it’s about creating a conversation with the reader that helps them along the buying process. Clever copy is fun, but clear copy performs. It’s not good for business if the copy makes you think more about the word construction than the product. When the copy is done right, you don’t realize you’re being guided, you just enjoy the trip.
In 2008 we started working with clients around the world, delivering copy and content that engages your target audience and creates a desire to try or buy your products and services. We create sales letters that convert, press releases that get attention, white papers that inform, case studies that engage, and web content that people – and search engines – love.
We love words.
Instead of being a jack-of-all trades, we’ve focused on creating interesting content that resonates with your target audience. The stories we tell create meaning between your business and your ideal client, resulting in better brand awareness and overcoming a critical component of the know/like/trust structure of the purchasing decision. Contact us today to find out how quality copywriting can effectively share your story with your target audience.