If you’re providing your clients with any kind of creative freelance service without a creative brief, you’re doing it wrong. You might be wasting your time and your client’s money, and that’s not a strategy for effective long-term relationships. (If you’re just here to find a creative brief template to use for your next project, you can find my current form right here. Feel free to use it or modify it to meet your needs.) What is a Creative Brief? A creative brief is a fairly simple document in principle; it’s a summary of the main points a project needs … Continue reading
