It sounds simple, but choosing the right words for your message can make or break your entire marketing efforts. You can turn off your audience by choosing words that are too aggressive, but if your message isn’t strong enough, your audience will remain a reader, not a buyer.
The copy for your website, newsletter, squeeze page, email, and even your blog posts needs to be properly crafted to deliver results. You can’t afford to waste your audience’s time with fluff and rambling content. Every word needs to earn its keep.
One of the techniques we use is the AIDA principle.
Are you spending thousands of dollars on advertising, bringing new visitors to your website every day? Do you know what your conversion rate is? Do you know how many new visits it takes to convert one sale?
Your bottom line is directly related to the number of people that click on the “Buy Now” button or the “Sign up Here” link – but if you aren’t measuring it, how do you know you’re not leaving money on the table?
It’s easy to claim that one writing technique is better than another, but it’s impossible to argue with results. Once you know what your current results are, you can make changes to optimize your conversions. Don’t leave another dime on the table. We can help you measure your sites stats, and then craft copy that outperforms your current content.
Call today to see what kick-ass copy can do for your organization.
Call or email for your free estimate.
Jason at brandscaping dot ca
Victoria, BC, Canada