One of the frustrations I hear from professionals in my network is it can be very difficult to be heard on the internet – there’s so much noise and so many distractions, it’s nearly impossible to find your next employee when posting online. The people I work with and the companies that hire me are a natural match – good people and good companies.
I thought it might be helpful to share a quick guide on some key aspects to posting your job online, ensuring you get the right person for your next job opening.
Before you start looking at any of the online locations to place your ad, you should ensure it is going to attract the right applicants. Just like any other ad, it’s important the posting you craft for the new position is informative, engaging, and accurate. If you manage to capture the attention of your audience, but the job posting is not a clear indication of the personality of your company, it’s unlikely you will generate exceptional applicants. Create a posting that speaks to your target audience so they know they will be appreciated and impactful while working on your team. The more specialized the position you’re hiring for, the more important it is to speak directly to your job seekers through your ad.
There are a variety of online job boards for you to choose from, including:
If the paid boards are an option you’d prefer to stay away from, you can look at posting your job on some (or all) of the free classified boards, such as:
Do a quick search in Google of your area to find the online classifieds that are popular near you. Not every region is the same – where one area might rely heavily on Craigslist, another might find an alternative more productive. Some of the other popular sites: Kijiji.com, Usedeverywhere.com, or backpage.com.
You can post your job notice on your corporate website or your Facebook page, and then promote it via your LinkedIn profile and/or Twitter account. Depending on your followers, this can be a very inexpensive, yet effective, way to reach your target audience. Building your fanbase now can be helpful for you in the future, as well as demonstrating to your candidates that your company is a tech savvy, forward-thinking, and fun place to work.
What works for you? Are you finding a combination of online/offline efforts produces the best candidates, or do you prefer to outsource your hiring decisions, and choose an agency for your placements?