OK – I know the Golden Arches have served billions and billions, and yeah, maybe there is some evidence that eating there every day might not be the best way to a rock star body, but McDonalds helped me be great at every job since I hung up my apron and wiped off my flipper. If you’ve worked … [Read more...]
Where does your moral compass point?
October 28, 2009 By 1 Comment
Everyone has a moral compass, but not everyone chooses to follow it. Some people, and some companies, have created justifications and excuses as to why they are being morally ambiguous. “I have to get paid for what I do” or “It’s the way business is done now.” There are times where … [Read more...]
What does your message really say?
September 30, 2009 By Leave a Comment
Being brand new to the advertising world, I might be a bit hypersensitive to marketing messages that I encounter every day. The messages that I enjoy the most are often the ones that are hidden the best. Watch for the AT&T bars in this commercial – you can see them in just about every … [Read more...]
Not the time, not the place
September 15, 2009 By Leave a Comment
To be successful in life, whether it’s at work, at home, or with friends and family, you need to consider the impact of your actions on those around you. Kanye West is a timely example here, in his recent hijacking of Taylor Swift’s award at the Video Music Awards. If you haven’t heard … [Read more...]
Self Promotion
August 24, 2009 By Leave a Comment
Who are you? Does anyone know who you are? Do you decide what they know about you, or do you leave this up to chance? Brandscaping isn’t about fabricating an image that you would like to portray, but it does involve identifying the elements of you and your personality that you want need to … [Read more...]
Betty White is much more than talent
August 18, 2009 By Leave a Comment
Betty White is 87 years old, and she is as funny – or funnier – as she has ever been. While she hasn’t been on every successful TV show – she has been on many of them. From ditzy Rose on The Golden Girls to a slightly homicidal executive assistant on Boston Legal. From The Love Boat to … [Read more...]
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