How to Out-group Groupon

Exposing your business to the tens of thousands of daily Groupon, Couvon, SwarmJam, EthicalDeal, and every other social media coupon site members is a tempting option, but it’s one that every business owner needs to carefully evaluate. There are more than enough posts and articles saying that … [Read more...]

New Budweiser Ad – Bubble Trouble

S0 - is this an effective ad, an impressive ad, or just a goofy ad? [five-star-rating] … [Read more...]

Is Old Spice’s New Campaign Brilliant? Yes. Yes It Is!

Recipe for massive success for your next campaign: 1 interesting concept 1 extra cheesy - yet incredibly handsome - actor Lightning fast reaction time Fantastic understanding of Social Media You've probably seen the Old Spice commercials.  Good looking man, explaining how he is the ultimate … [Read more...]

Can Mobile Advertising Work?

Apple recently introduced a new method of embedding ads into their new media darlings, the iPhone and the iPad.  The ad delivery is integrated into the operating system of the phone, which will enable 3rd party developers to create ads around the apps. According to Apple, one exciting part of … [Read more...]

Product Promotional Packaging Perfection

The bar has been set so high in terms of content and subject, that some mornings, browsing the web has become almost mundane.  But, every once in a while, you stumble across a website that puts a smile on your face, and makes it all worthwhile. PSFK.com is pretty consistent in delivering … [Read more...]

iPad = More Caviar

If you know me, you’re already aware that if there’s a bandwagon – I’m probably going to jump on it.  So when the official announcement about Apple’s newest toy came out yesterday, I was giddy as a school girl. Here’s a quick look back to see how Apple was able to go from a niche … [Read more...]