Here at brandscaping.ca we like to focus on anything that brings clarity to your world, whether it’s clearer skin, clearer mind, or clearer communications. Today we are looking at clearer communications, and checking out a few sites that will help you deliver your message effectively. There are times when what you are writing and what you are thinking is crystal clear to you – because you know what you are trying to say. But sometimes, it’s not that clear to the reader. If you think back to the times where you were confused by what you were reading, you might … Continue reading
I wrote this post for my blog at work, but I think this is an appropriate topic for effective brandscaping. You’ve mastered Facebook to promote your business and you are flirting with being identified as a twitterholic, what’s next? Are you using LinkedIn to promote your name, experience, and business? You should – because your competition and your future employers are using it to check you out. Here are 10 quick tips to help you get the most out of your LinkedIn experience: 1. Update your Picture – Yes, it’s fine to have a pic of a LOLCat for your … Continue reading
How McDonalds helped me become exceptional in every job i’ve had.
Everyone has a moral compass, but not everyone chooses to follow it. Some people, and some companies, have created justifications and excuses as to why they are being morally ambiguous. “I have to get paid for what I do” or “It’s the way business is done now.” There are times where you could increase your benefit (financial, personal, ego, status), and probably no one would know the difference, but there’s a chance that these actions could be noticed. With the amount of online information available on you, or your company, there isn’t much latitude between moral and immoral. The chances … Continue reading
Being brand new to the advertising world, I might be a bit hypersensitive to marketing messages that I encounter every day. The messages that I enjoy the most are often the ones that are hidden the best. Watch for the AT&T bars in this commercial – you can see them in just about every shot. The AT&T folks went to a lot of trouble to include this hidden message; it’s cute, it’s clever, and for me – it’s effective. I might be a geek, but I feel like a member of a secret society for noticing this subtle detail. The … Continue reading
To be successful in life, whether it’s at work, at home, or with friends and family, you need to consider the impact of your actions on those around you. Kanye West is a timely example here, in his recent hijacking of Taylor Swift’s award at the Video Music Awards. If you haven’t heard yet, when Swift began her acceptance speech for her video West interrupted her, and then claimed that Beyonce’s video was much better, and should have been the winner. Juvenile, petty, and unnecessary – and according to some, staged – West’s actions are inexcusable. In one quick … Continue reading
Who are you? Does anyone know who you are? Do you decide what they know about you, or do you leave this up to chance? Brandscaping isn’t about fabricating an image that you would like to portray, but it does involve identifying the elements of you and your personality that you want need to showcase. This applies to you personally as well as to your business. Determine the facets that you want to demonstrate, and then find ways to bring this to your audience. Actions always speak louder than words. Teri Tiffany has some good comments from a question she … Continue reading