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Are Promoted Tweets a Good Idea?

April 20, 2010 By 6 Comments

Last week, the fine folks at Twitter announced that they were going to be offering a “promoted tweet” service, to give advertisers the opportunity to financially promote tweets that support their business needs. How is this going to affect you?  Well, unless you use the search function on … [Read more...]

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Can Mobile Advertising Work?

April 15, 2010 By Leave a Comment

Apple recently introduced a new method of embedding ads into their new media darlings, the iPhone and the iPad.  The ad delivery is integrated into the operating system of the phone, which will enable 3rd party developers to create ads around the apps. According to Apple, one exciting part of … [Read more...]

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Why Cold Calling Doesn’t Work

April 13, 2010 By Leave a Comment

One of the topics that we will discuss on the Brandscaping blog is how to use networking to increase your influence, increase your sales ability, and increase your customer base. I am sure that you’ve been told that when your business is quiet you need to pick up the phone book (who looks … [Read more...]

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Twitter – Communication or Competition?

April 5, 2010 By Leave a Comment

Are you using Twitter as a business tool to engage with like-minded people in your community, or are you treating it like traditional media, blasting your message out to as many eyes and ears as possible? When you first started up with Twitter, you might have been a bit discouraged that there … [Read more...]

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