What is the point of Shock Advertising?

As a final project in the communications program at Royal Roads University here in Victoria, BC, our team decided to investigate the value of shock advertising - do the ends justify the means? With the help of some amazing people here in this fine city - we were able to create documentary that … [Read more...]

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Why do we need ethics?

There are times when the right and wrong decisions are obvious, but what about the times where the outcome is less clear? Situations where, if nobody knew you made the wrong decision, you would benefit financially, emotionally, or otherwise. Ethics help us navigate the gray area between absolute … [Read more...]

Creating a Personal Code of Ethics

I was recently invited challenged to create a list of ethics that apply to me. After careful deliberation, and some critical self-analysis, this is what I came up with. I challenge you to create and share your personal ethics These are the pillars that will support the ethical decisions that I … [Read more...]

What’s the value of an idea?

I came up with the idea for the iPhone.  Well, maybe not the idea for the iPhone, but I certainly thought about merging my cell phone with my MP3 player. So, why am I not rolling in the dough from this invention?  Action; or rather, lack of it. Whatever your idea is, without action it’s … [Read more...]

What’s the point of social networking?

OK - Oprah's doing it, Ashton's doing it, even my rhetoric professor is doing it What's the big deal with Twitter? It's the same as Facebook status updates, right? Well, it's a bit more than that.  It's more like channel surfing with an ADD-afflicted spouse, but at least now you're in control … [Read more...]

Are you quitting or giving up?

Are you ready to quit, or are you ready to give up? They aren’t the same thing. If you are giving up on something, you are acknowledging that you are not able to git ‘r done – that the task is bigger than you are. If you quit something, it’s because that you have realized that you don’t … [Read more...]