Ever looked at an article or tagline and thought, “Wow – that’s perfect! I’m going to buy that product because the copy is amazing”?
Your customers haven’t either.
Excellent copy isn’t about the cleverness of the writer; it’s about creating a conversation with the reader that helps them along the buying process. Clever copy is fun, but clear copy performs. It’s not good for business if the copy makes you think more about the word construction than the actual subject. When the copy is done right, you don’t realize you’re being guided; you just enjoy the trip.
In 2008 we started offering our writing services to an online client base, and eventually grew into a virtual ad agency, complete with graphic design, media buying, marketing strategies, SEO, and web design. We work with amazing and talented people so we’re good at all of these, but where we really excel is within the field of copywriting. We create sales letters that convert, press releases that get attention, and web content that people – and search engines – love.
We love words.
Instead of being a jack-of-all trades, we’ve focused on creating interesting content that resonates with your target audience. The stories we tell create meaning between your business and your ideal client, resulting in better brand awareness and overcoming a critical component of the know/like/trust structure of the purchasing decision. Contact us today to find out how quality copywriting can showcase your story with your target market.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.-Leo Burnett